#42: Indepth with Peter Murphy Lewis: Podcasting, Marketing and Building Credibility

Podjunction

In Podjunctions full talk with Peter Murphy Lewis, Peter and Host Sadaf Beynon discuss his podcasting journey and the valuable lessons he has learnt along the way. Peter reflects on the beginnings of his career in podcasting and how it led to valuable connections, credibility, and speaking engagements. However, Peter is not only a podcaster but a marketer and TV Personality and as such his podcast marketing approach is unique in the media landscape, his fresh perspective is invaluable for anyone looking for a new way to podcast.

1. Podcasting as a Learning Tool: Peter Murphy Lewis started his podcast to quickly learn about a new industry by interviewing experts. This approach not only educated him but also helped him build credibility and connections within the industry.
2. Multi-Platform Strategy: Peter emphasises the importance of repurposing podcast content across various platforms like LinkedIn, YouTube, and newsletters. This strategy amplifies reach and engagement, helping to grow brand awareness and drive business results.
3. Leveraging LinkedIn: Peter highlights the benefits of using LinkedIn’s creator tools, such as newsletters and live streams, to connect with prospects and distribute content effectively. This approach has been crucial in shortening sales cycles and increasing pipeline opportunities.

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