16. Mastering Customer Connection and Trust in the Pet Industry: with Diana Scott from Frontier Pets

Pet Biz Project

Welcome to Episode 16 of the Pet Biz Project, where Tarryn is joined by Diana Scott of Frontier Pets to discuss the essential elements of building trust and connection with pet parents while staying true to your mission.

Diana, founder of the conscious and ethical pet food brand Frontier Pets, shares her insights into creating a purpose-driven business that empowers pet parents to make informed choices. Together, Diana and Tarryn explore what it takes to build a brand that not only meets the needs of pets but also resonates deeply with their owners.
They also delve into Diana’s inspiring journey in founding Frontier Pets, her commitment to ethical and sustainable practices, and how these values shape every aspect of the brand.
Topics discussed in this episode include:
•The power of consistency in building trust with your audience
•Why staying committed to your mission is non-negotiable
•Understanding conscious consumption and its impact on the pet industry
•How to build rapport with customers through education and transparency
•The value of deeply understanding your customer and their needs
•Creating a brand that aligns with your personal values and beliefs
Plus so much more!
Diana's links:

Frontier Pets website: https://frontierpets.com.au/

Diana's LinkedIn: https://www.linkedin.com/in/diana-scott-8268342a4/

To get in touch with Diana, visit frontierpets.com.au/

The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents.

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