How to start a SaaS Company like Planable with Xenia Muntean | Performance Marketing Podcast


Manage episode 285338314 series 2282217
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Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable, at 20 y.o. she built a digital marketing agency and led social for clients such as Coca-Cola. Xenia has been recognized on the Forbes 30 Under 30 list and she spoke on the Innovation Stage at Cannes Lions in 2018. Xenia graduated from Tim Draper's startup academy in Silicon Valley and took Planable through the Techstars London accelerator in 2017. She has also published a book – The Manifesto on Content Marketing Teams and has launched her own podcast – People of Marketing. Timestamps: 00:00 Introduction for Xenia and Planable. 4:55 How Planable is different from Hootsuite & Buffer or Asana & Monday 06:33 Instagram Scheduling on Planable 7:33 Everything you need to understand about a marketing product launch journey of Planable from BetaPage to Product Hunt, & App Sumo. 9:50 Is App Sumo better than Product Hunt for kickstart your product in the marketing domain at the early stage? 13:40 Where Planable Fits in your Marketing Mix? 15:25 How 2020 shaped Planable Growth and how they scaled up amid pandemic? 18:54 One thing Xenia from Planable looks forward to the most in Hiring. Be prepared for your next Interview. 24:36 How Miruna Dragomir Ex-Uber & Ex-Oracle helped shape content marketing strategy at Planable. 25:50 Everything about Social Teams 100 List from Planable 29:40 How one hackathon propelled a Social Media Agency to a Marketing Software Product Company. 33:40 Why starting your startup in the early 20s is a good idea 34:40 When should you start thinking about Forbes 30 under 30 or other milestones on your startup Journey 38:40 What's next for Planable in 2021? 40:40 Special Announcement for Agency Listeners.

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