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David Stark | Transforming Marketing: AI Meets Human Ingenuity
Manage episode 425495429 series 3262645
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In the rapidly evolving world of digital marketing, the intersection of artificial intelligence (AI) and human creativity is reshaping the landscape. Are you prepared to harness the power of AI while preserving the invaluable human touch? Dive into this enlightening episode to discover how industry leaders are navigating this dynamic shift.
In this episode, we are joined by David Stark, the Chief Marketing Officer at Openstream. With over 25 years of experience in growth marketing and digital practices, David has worked with top-tier companies like IBM, Stratasys, and 3D Systems. At Openstream, a pioneer in multimodal conversational AI, David shares his insights on the role of digital marketers in the age of AI. Learn how AI is transforming marketing strategies and what it means for the future of human creativity in this field.
We’ll cover:
- David's journey from aspiring ad agency professional to CMO of Openstream.
- The evolving relationship between AI and human creativity in digital marketing.
- Practical use cases for AI in digital marketing, from content creation to demand generation.
- Strategies for maintaining the human touch in AI-driven marketing campaigns.
- Future skills and knowledge digital marketers need to thrive alongside AI technologies.
- And more
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