#3 Brand Success in Natural and Organic Products with Bob Burke

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Manage episode 214912131 series 2396523
著作 Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast の情報はPlayer FM及びコミュニティによって発見されました。著作権は出版社によって所持されます。そして、番組のオーディオは、その出版社のサーバから直接にストリーミングされます。Player FMで購読ボタンをタップし、更新できて、または他のポッドキャストアプリにフィードのURLを貼り付けます。
Bob Burke is an author, advisor, keynote speaker, board member for dozens of natural product brands, and one of the country’s leading experts and thought leaders in natural and organic products. He's helped hundreds of companies and brands bring natural and specialty products to market, and was named one of the "Top 25 Business Builders of the Natural Products Industry for the last 25 years" by Natural Foods Merchandiser Magazine. In this episode we discuss: · How to succeed in the natural, organic, “better-for-you” space · Consumer demand for natural products · What does innovation look like in this category? · Who’s doing it right? · Telling your “authentic” brand story · What’s happening in “plant-based” foods? · Why sourcing is important · Emerging trend Contact Bob Burke: https://www.naturalconsulting.com

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