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#11 Ithaca Cold-Crafted Hummus with Founder Chris Kirby
Manage episode 225907909 series 2396523
著作 Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast の情報はPlayer FM及びコミュニティによって発見されました。著作権は出版社によって所持されます。そして、番組のオーディオは、その出版社のサーバから直接にストリーミングされます。Player FMで購読ボタンをタップし、更新できて、または他のポッドキャストアプリにフィードのURLを貼り付けます。
On this episode of the Peppered Podcast I’m speaking with Chris Kirby, founder of Ithaca Cold-Crafted, the first ever, cold-crafted hummus. This is not just another “me too” hummus. They use a cold pressure process instead of heat pasteurization, which keeps their ingredients raw, full of nutrients, and incredibly flavorful. On this episode we discuss: • The Ithaca Cold-Crafted brand story • How small brands can compete against category giants • Gaining distribution for emerging brands • Production scale-up challenges • Maintaining profit along the journey • The role of social media
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