#117 - Leads and LSAs: The Post-Acquisition Journey to 5 Million

Owned and Operated - A Plumbing, Electrical, and HVAC Growth Podcast

In this episode of Owned and Operated, John and Jack explores the intricacies of running a home service business, focusing particularly on residential plumbing, HVAC, and electric services. The episode kicks off with a nod to Service Scalers for their exemplary assistance in managing digital advertising for home service companies. The discussion delves into the challenges and triumphs faced by entrepreneurs in the home service industry, highlighting the importance of adapting business strategies to different platforms, like LinkedIn, for growth and engagement. A significant portion of the episode is devoted to an in-depth discussion on the use of scorecards - a tool for evaluating employee performance based on key success metrics. The dialogue covers the implementation, benefits, and potential pitfalls of scorecarding, emphasizing its role in fostering accountability and improvement within teams. This practical conversation is aimed at offering insights and strategies to other home service business owners looking to optimize their operations and steer their businesses towards greater success.
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00:00 Introduction to Owned and Operated
00:26 Sponsor Spotlight: Service Scalers
01:02 Casual Conversations and Business Updates
01:54 Exploring LinkedIn for Business Growth
03:03 Navigating Business Challenges and Successes
04:45 Deep Dive into Scorecards for Business Management
09:33 Exploring the Impact of Seasonality on Business Metrics
13:34 The Art of Scorecarding in Business
19:02 Closing Thoughts and Workshop Announcement
19:44 Farewell and Podcast Outro
Episode Host: 🎤
John Wilson: @WilsonCompanies on Twitter
Jack Carr: @TheHVACJack on Twitter
Special thanks to our sponsor: Service Scalers: 📈
Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers: https://www.servicescalers.com/
Check out Owned and Operated Weekly Insights: a newsletter that’s jam-packed with actionable growth strategies to level up your home service business. Subscribe Here: http://tinyurl.com/ownedopnews
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John Wilson, CEO of Wilson Companies
https://www.wilsonplumbingandheating.com
Jack Carr, CEO of Rapid HVAC
https://rapidhvactn.com