The daily drama of money and work from the BBC.
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How to best leverage professional athletes around major sport events w/ Matt Hochberg - Episode #19
Manage episode 232164329 series 2101815
コンテンツは OpenSponsorship によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、OpenSponsorship またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
With major sporting events happening throughout the year, like March Madness, the NFL Draft, MLB Opening Day, there are TONS of opportunities for brands to leverage professional athletes in their marketing campaigns. We bring in OpenSponsorship Account Manager, Matt Hochberg, to discuss some campaigns he's helping brands run around major sporting events + the results they have seen so far. 2:50 - How can advertisers target specific regional markets? Jason and Matt discuss Quip’s campaign with professional baseball players and their children around Opening Day. 6:30 - Matt breaks down Isopure’s March Madness campaign with both NBA players and athletes who are just basketball fans. 9:20 -Matt discusses Jordan Burrough’s product giveaway with health food app, HowUDish, as it is happening! HowUdish got 500+ entries, 18k+ views, and 5k+ likes within ONE HOUR. Matt also speaks to how creative content can drive maximum engagement.
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Manage episode 232164329 series 2101815
コンテンツは OpenSponsorship によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、OpenSponsorship またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
With major sporting events happening throughout the year, like March Madness, the NFL Draft, MLB Opening Day, there are TONS of opportunities for brands to leverage professional athletes in their marketing campaigns. We bring in OpenSponsorship Account Manager, Matt Hochberg, to discuss some campaigns he's helping brands run around major sporting events + the results they have seen so far. 2:50 - How can advertisers target specific regional markets? Jason and Matt discuss Quip’s campaign with professional baseball players and their children around Opening Day. 6:30 - Matt breaks down Isopure’s March Madness campaign with both NBA players and athletes who are just basketball fans. 9:20 -Matt discusses Jordan Burrough’s product giveaway with health food app, HowUDish, as it is happening! HowUdish got 500+ entries, 18k+ views, and 5k+ likes within ONE HOUR. Matt also speaks to how creative content can drive maximum engagement.
…
continue reading
16 つのエピソード
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News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
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continue reading
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continue reading
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…
continue reading
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…
continue reading
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Player FMアプリでオフラインにしPlayer FMう！
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