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How to use YouTube to boost your website's visibility
Manage episode 289820398 series 2802384
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In this week's episode of Online Marketing Basics for Busy Website Owners, I make myself accountable for getting my YouTube channel properly started after a few false starts over the past few months.
While I'm talking YouTube (and my obsession with it), I also share some useful tips that you can apply to your own YouTube channel to get it seen by more of your ideal customers.
If you don't have a YouTube channel, then hopefully by the end of this episode you would have been so swayed by my enthusiasm with the platform that you'll set up a channel for yourself as a way to drive more traffic to your website and get seen online that little bit more by your ideal customers.
Timestamps:
00:00 - Intro
02:07 - YouTube stats to get you thinking
05:24 - The second biggest search engine on the internet
07:05 - Why I love YouTube and YouTubers
11:19 - My first YouTube channel
14:28 Why titles and thumbnails matter
15:33 - How Casey Neistat uses thumbnails and titles to get attention
17:49 - Why keyword research on YouTube matters
20:59 - Research, research, research!
22:47 Why I need to start a YouTubc channel...like, NOW!
23:41 - Using tags to get seen
25:54 - Basic YouTube analytics reports to check
27:40 - Why view time matters
29:27 - Get started with anything, literally anything and test what your audience like
30:54 - Consistency matters with YouTube
35:16 - My videos sucked when I started - everyone goes through it!
36:15 - Please come and subscribe to my YouTube channel here
links mentioned in this episode:
Our most viewed video from my old travel vlog: https://www.youtube.com/watch?v=_i8PmJs1nag
Casey Neistat: https://www.youtube.com/user/caseyneistat
Gary Vaynerchuk's first ever YouTube video: https://www.youtube.com/watch?v=5Vo0nykupIo
Vid IQ: https://vidiq.com/
Start a YouTube Channel: https://www.youtube.com/results?search_query=start+a+youtube+channel+2021+
Please subscribe to my YouTube Channel here: https://www.youtube.com/channel/UCnFV5VakqktVHZNoFD41yEA
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