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033. How You Can Monetize Your Existing Data with Laura Davidson
Manage episode 327481815 series 3253644
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Have you been wondering how to make the big pivot to virtual events? Are you a complete newbie when it comes to event technology and the virtual event world? As we speak with guest speakers and discuss our own experiences with the virtual and hybrid event industry, we will be going through the challenges you may face along the way and how to overcome these.
With the current situation, the rise and requirement for virtual and hybrid events are definitely on the rise - have you made the move yet? Listen to our live podcast every week on our Facebook page, or you can listen to the podcast version to find out how you can make your online events simple.
Laura is a co-founder at Tag Digital, an award winning event pay-per-click (PPC) agency helping organisers meet their goals using paid media across search, social, programmatic and video. Working in over 50 countries on over 2000 events per year, the Tag Digital team are dedicated to supporting organisers through this challenging time.
Laura talks about Tag Digital and the company's history. She speaks about how the event industry and her business coped with the effects of COVID19. She discusses the benefits Tag Digital can offer to event organisers out there listening and the pressures your marketing team may be feeling right now. She describes her experiences with the drastic change in the event industry and how to monetize existing data. She ends the podcast off with her thoughts and feelings of what the industry may hold in the future
Tag Digital’s background and the effects of COVID (8:43) How Tag Digital can benefit event organisers listening and an insight into marketing teams (9:44) Virtual and online events (15:35) How to monetize existing date (18:05) Future of events (22:00)
EVENTMIND is a market leader in the virtual meetings and events sector. EVENTMIND provides training, consultancy and delivery for businesses looking to engage virtually with their audience and community. You can give us an email on team@eventmindpro.com or alternatively call us on 0330 133 3485.
EventMind does not endorse any particular virtual event platform or software. We review the platforms available on the market monthly (through a combination of client feedback, test events and demos). There’s no platform which is an ‘all in one’ or ‘
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