026. Having a Progress over Perfection Mindset with Carrie Abernathy
Manage episode 327481822 series 3253644
Have you been wondering how to make the big pivot to virtual events? Are you a complete newbie when it comes to event technology and the virtual event world? As we speak with guest speakers and discuss our own experiences with the virtual and hybrid event industry, we will be going through the challenges you may face along the way and how to overcome these.
With the current situation, the rise and requirement for virtual and hybrid events are definitely on the rise - have you made the move yet? Listen to our live podcast every week on our Facebook page, or you can listen to the podcast version to find out how you can make your online events simple.
In this episode, we’re joined with Carrie Abernathy. Carrie CMP, CEM, CSEP is a 15-year events industry veteran and a blogger, speaker, coach and industry leader. Carrie Co-Founded the Association for Women in Events in 2015 and runs the blog: A Women With Drive--a nod to her love of golf and leadership.
Carrie discusses how she started up in the industry and her initial thoughts of working in the events industry. She discusses how she manages her time of blogging, vlogging and organising virtual events alongside her usual ‘day job.’ Its interesting to hear where her blog started and why she thinks an industry blog is important, but also we discuss how video marketing is on the rise and the importance of video. Carrie is so passionate about trying new things, which is why she started her blog and was open to attend virtual events. Having a progress over perfection mindset is important to Carrie and she discusses why.
How Carrie started in the industry (00:47) How Carrie got into the events industry (02:00) What is Association of Women in events (03:45) Why the association became free after being membership based (06:08) How to manage time when working on multiple tasks (08:48) Industry blogs and podcasts and why they’re important (10:22) How Carrie coped with the pandemic and how it changed her industry blog writing style (12:43) Realities of attending virtual events (14:00) What its like to organise a virtual event opposed to live (16:25) Lessons Carrie has learnt from organising virtual events (17:55) How to start up with video marketing and creation of videos (19:50)
EVENTMIND is a market leader in the virtual meetings and events sector. EVENTMIND provides training, consultancy and delivery for businesses looking to engage virtually with their audience and community. You can give us an email on firstname.lastname@example.org or alternatively call us on 0330 133 3485.
EventMind does not endorse any particular virtual event platform or software. We review the platforms available on the market monthly (through a combination of client feedback, test events and demos). There’s no platform which is an ‘all in one’ or ‘all inclusive’ solution when it comes to virtual event platforms. Bear in mind, most virtual event platforms were originally live event apps or software. Covid19 accelerated many platforms to pivot into creating virtual event solutions. In the long run, this seems to be a smart move as hybrid events are likely to become standard (especially if you understand how to monetize hybrid events and maximise global audience reach).