How to use research to market your novel

Novel Marketing

Novelists often struggle with what to write or say in their email newsletters, blogs, and podcasts. Unpublished novelists often feel like they have nothing to talk about, and published authors know readers tire of constant book promotion emails.
So, what should novelists write about?
Writing a novel is a bit like woodworking. When you craft something from wood, you often have leftover pieces of lumber you can use elsewhere.
Savvy carpenters and writers know how to put the leftovers to use.
A novelist's leftover lumber is research!
In this week's episode, we'll visit with a historical novelist about how you can repurpose research.
You'll discover

• How to share your research in a way that interests your readers
• Logistical tips for conducting research on-site
• How to engage readers in different stages of your book's development

Listen in or check out the blog version of this episode. You might discover you have plenty of interesting bits about your novel to share with your readers.

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章

1. How to use research to market your novel (00:00:00)

2. How do you approach research with your future marketing in mind? (00:02:17)

3. What are some tips for preparing for that research event? (00:06:47)

4. On a research trip, should you mention that you're an author (00:09:24)

5. How are you repurposing your research video? (00:13:30)

6. Do I need permission to record interviews or video the setting? (00:14:41)

7. Do you need to take notes in addition to recording? (00:17:47)

8. How do you use that material to create an interesting email? (00:21:40)

9. How do you format your newsletters (00:24:30)

10. How is the content used differently in emails and blog posts? (00:27:04)

11. What about using video on social media? (00:29:21)

12. What other tips do you have for thinking about research from a marketing perspective? (00:38:18)

13. How did you research for your most recent book? (00:39:37)