How to Stop Wasting Money on Google Ads with Jeff Lantz

Non-Eventcast

コンテンツは Breaking Media and Jared Correia によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャストコンテンツは、Breaking Media and Jared Correia またはそのポッドキャストプラットフォームパートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。

7M ago 26:34

MP3•エピソードのホーム

Jared spoke with the owner of a digital marketing agency about best practices for leveraging Google Ads.

The Above the Law Non-Event is supported by vendor sponsorships.

Episode Highlights 03:37 How Google ads begins with a basic explanation of how Pay-Per-Click (PPC) ads work 05:29 Why you should still keep an SEO-friendly website 10:58 Steps in creating a Google campaign 17:02 The role of landing pages in converting site visitors into clients 20:52 The calculation of click-through rates and how it can influence the quality score 21:47 Tips on how law firms can create powerful Google ads 22:24 How emotion-based ad content can generate stronger responses and lead to higher click rates, which improve the quality score 23:06 Leveraging keywords to trigger the display of your ads 23:45 The most specific type, exact match, ensures that Google only shows your ad when someone uses your exact keyword in their search

Episode Resources

Connect with Jared Correia
jared@redcavelegal.com
https://redcavelegal.com/
https://www.linkedin.com/in/jaredcorreia
https://twitter.com/RedCaveLegal
Connect with Jeff Lantz
https://esquireinteractive.com/
https://esquireinteractive.com/google-ads-set-up-videos/
https://www.linkedin.com/in/jefflantzesq