How Marketers Take Advantage Of Law Firms: A Field Guide From The Inside with Conrad Saam

Non-Eventcast

コンテンツは Breaking Media and Jared Correia によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャストコンテンツは、Breaking Media and Jared Correia またはそのポッドキャストプラットフォームパートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。

2M ago 32:46

MP3•エピソードのホーム

I talked to a digital marketing agency owner, who gave me the real story about shady behavior from legal marketers that you should watch out for.

Episode Highlights 06:01 The issue of getting locked into technologies without ownership or control over data 09:02 Defining what a viable lead is and how a good process integrates several systems 16:24 What law firms should do if you’re forwarding leads to them 18:30 The implication of reselling leads, emphasizing that those are assets of the law firms not the vendors 19:12 Bidding on the law firm's brand in a pay-per-click campaign 21:18 The economics of branded and non-branded queries, raising concern over agencies conflating these two different concepts 29:13 The issue of sharing data with competitors, even indirectly, through digital marketing agencies that work with similarly situated firms in the same locality

Episode Resources

Connect with Jared Correia
jared@redcavelegal.com
https://redcavelegal.com/
https://www.linkedin.com/in/jaredcorreia
https://twitter.com/RedCaveLegal
www.linkedin.com/in/jaredcorreia/
Connect with Conrad Saam
conrad@mockingbirdmarketing.com
https://mockingbird.marketing/
https://legaltalknetwork.com/podcasts/lunch-hour-legal-marketing/