Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
A voice note purportedly from the station commander of the Hertzogville police station, in which he makes racist and derogatory statements in reference to a subordinate. City Press
Grant applicants who brave the cold from the wee hours of the morning are often disappointed when Sassa officials tell them to leave and come back another day as soon as doors open. City Press
City Press sat down with two members of the band, Kekeletso "KekeLingo" Mabusela and Mthabisi "Mthae" Sibanda, on a sunny but chilly Tuesday in Maboneng. City Press
Zakes Bantwini has been on a victory lap since winning his first Grammy Award for best global music performance at the 64th Grammy Award ceremony held in Los Angeles in the US two weeks ago. City Press
Sihle Sibisi, an activist who fights to end violence against women and children, and the founder of Kwanele Foundation, says she is fearing for her life after she was intimidated following her relationship with Zulu King Misuzulu kaZwelithini. City Press
When Bidvest Wits sold its PSL status three seasons ago, the biggest losers were its academy players. However, when that door closed, another one opened for one of the former youth players, Monwabisi Mngqibisa Jr. City Press
Long-serving captain of the senior women’s national cricket team Dané van Niekerk is enthusiastic about her eagerly awaited return to the fold after a long injury layoff. City Press
Former president Jacob Zuma’s latest benefactor apparently believes that the then apartheid government should have wiped out Soweto with an atomic bomb. City Press
Well aware of the dangers of boxing, and what it might do to his career, Priddy Ugly has nevertheless decided to step into the ring and slug it out against Cassper Nyovest. City Press
Zakes Mda shares his experiences of life in America, where he splits his time, and how he recalls the day George Floyd was attacked by American police in his wife’s hometown. City Press
Judge Greg Mathis shares wise words about uniting black and brown people around the world, as well as a heartfelt lament about the state of social injustice in the US. City Press