Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Naturally Hilarious was created by Mellow & Cee Cee. Both are mass communications majors at Winston Salem State University. Naturally Hilarious is here to bring to real life issues & laughter, take the time to listen and they promise you will never listen to another radio show again.
Naturally Hilarious was created by Mellow & Cee Cee. Both are mass communications majors at Winston Salem State University. Naturally Hilarious is here to bring to real life issues & laughter, take the time to listen and they promise you will never listen to another radio show again.
??FLASH BACK FRIDAY?? We are dropping a MELOW’S TOP 5 show that was recorded couple weeks back; never released so ENJOY ?. We talked about Dorris Payne, Walmart misprint, K.Dot surprises handicap fan & R.Kelly “alleged” hostages!! #RealissuesRealLaughter #NaturallyHilarious #Rkelly #MellowTop5 #Kdot #DorrisPayne…
ANONYMOUS ALERT!!!! Cee Cee keeps you up to date in the latest and greatest gossip. Today on the list is Rob Vs. Blac Chyna. Here Mellow and Cee go at it, it'll be sure to crack you up!
We are Back A G A I N!! We went on a hiatus and now we just want to comeback and drop a show for y'all. We are touching on Jay-Z album 4:44 and SZA's album CRTL
Naturally Hilarious Late Night edition Talking about everything from mid-week worries to whats unfolding on Love & Hip Hop! Mellow is back with a very interesting Top 5 & Cee Cee is always here to motivate you through the week! Come tune in!!
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Player FMは今からすぐに楽しめるために高品質のポッドキャストをウェブでスキャンしています。 これは最高のポッドキャストアプリで、Android、iPhone、そしてWebで動作します。 全ての端末で購読を同期するためにサインアップしてください。