Your Unfair Advantage in a David & Goliath World with Mike Maddock

Natural Products Marketer Podcast

On this episode of the Natural Products Marketer…
Are you a small-scale natural product retailer caught in the web of colossal competitors like Amazon and big box stores? Fret not! Our engaging chat with seasoned entrepreneur, Mike Maddock, unveils how you can transform your business size into your secret weapon. Today, we expose the power of intimate customer relationships and swift adaptability, enabling your small business to have a giant leap over industry behemoths.
Ever heard of marketing myopia? Here, we illuminate on how this self-limiting approach can lead to missed opportunities and how you can bypass it by recognizing your unique skills. The tale of a friend who redefined his business during the pandemic serves as an enlightening example of leveraging your expertise. Next, we venture into the importance of a well-rounded advisory board. Imagine having a board that offers diverse perspectives, propelling you to explore unchartered territories and broaden your business horizons.
Wait, there's more! We delve into the intricate side of the natural products industry, alerting you to false claims and stressing the significance of honesty and transparency. You'll see how these elements can fortify trust with your customers. We share insights on how you can set yourself apart through white labeling and convenience. Plus, we discuss the need for fearless decision-making, learning from leaders, and maintaining industry vigilance. Our finale? A compelling call to action for industry improvement and a reminder to foster creativity and freedom in your workspace. Whether you're a David pitted against Goliath, this episode holds the key to your victorious slingshot. Don't miss out!
Show resources:
Venn Diagram - What business are you in?
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Connect with Mike: flourishadvisoryboards.com
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About Amanda Ballard

Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively.

About Tina Smith

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.