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Ep. 50 Part 2 | Billboards Unleashed: Cracking the Code to Advertising Success
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Episode 50 is about Billboards... One of the most common questions we get asked in the field of advertising is whether billboards are effective. As business owners who have utilized billboard ads ourselves, we thought we'd share our experiences and insights on this topic.
When I first became interested in doing a billboard, I didn't know the first thing about how to go about it. Who do you contact? How much do they cost? I had so many questions. So today, we'll be answering some of the most frequently asked questions about billboards and diving deeper into the pros and cons.
Some key points we cover include:
- The billboard application and approval process
- Typical billboard costs (anywhere from $500-$5,000 per month depending on size and location!)
- Effectiveness metrics - do they actually generate sales?
- Memorable billboard campaigns we've seen
- Creative design tips that stand out
- Pros like high visibility and brand awareness building
- Cons like limited messaging and short exposure times
From my personal experience, I found billboards to be one of the best ways to increase name recognition and establish credibility as a new business. People would often come up to me to say they recognized me from my billboard.
While billboards may not directly result in phone calls, they do familiarize potential customers with your business over time since most people see the same billboards daily. And in certain industries like personal injury law, billboards can be highly effective at informing people about your services when they may need them.
Join us as we explore Billboards and more!
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