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コンテンツは Porch Group Media によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Porch Group Media またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Movers & Shakers, a Podcast by Porch Group Mediaに似ているもの
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2024 Marketing to Gen Z: Appeal to Partnership
Manage episode 381735188 series 3357682
コンテンツは Porch Group Media によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Porch Group Media またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Gen Z’s buying power is growing, and soon this generation will become the largest audience of shoppers. Being the first generation of true digital natives, they consume advertising and media in a completely different way than other consumers.
In this podcast hosted by Luci Rainey, former marketing executive for Comcast and PODS, special guest Nicole Bond, Associate Director of Marketing Strategy at Comperemedia, will share her expertise on Gen Z trends and how to best engage with this key audience in 2024.
Key Topics
- Gen Z myths and realities
- The diversified needs of the Gen Z consumer
- How to breakthrough into this “ad adverse” audience
- Marketing investments to prepare for 2024
122 つのエピソード
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Manage episode 381735188 series 3357682
コンテンツは Porch Group Media によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Porch Group Media またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Gen Z’s buying power is growing, and soon this generation will become the largest audience of shoppers. Being the first generation of true digital natives, they consume advertising and media in a completely different way than other consumers.
In this podcast hosted by Luci Rainey, former marketing executive for Comcast and PODS, special guest Nicole Bond, Associate Director of Marketing Strategy at Comperemedia, will share her expertise on Gen Z trends and how to best engage with this key audience in 2024.
Key Topics
- Gen Z myths and realities
- The diversified needs of the Gen Z consumer
- How to breakthrough into this “ad adverse” audience
- Marketing investments to prepare for 2024
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Movers & Shakers, a Podcast by Porch Group Mediaに似ているもの
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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continue reading
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continue reading
The award-winning WIRED UK Podcast with James Temperton and the rest of the team. Listen every week for the an informed and entertaining rundown of latest technology, science, business and culture news. New episodes every Friday.
…
continue reading
Player FM -ポッドキャストアプリ
Player FMアプリでオフラインにしPlayer FMう！
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