155: How to Actually Run a Profitable Business with Danielle Hayden

More Than Social Podcast

Do you want to grow your business but are unsure about the best decisions to make, who to hire, or how to leverage your finances effectively? This week, I'm joined by Danielle Hayden, an expert in financial strategies for business growth. She shared valuable lessons on healthy business spending and how it enhances profitability. Danielle Hayden is the founder of Kickstart Accounting, Inc. Her journey from being a hairdresser to becoming a corporate accounting professional and eventually a CFO for entrepreneurs is truly inspiring. Initially starting her career in the creative field, Danielle found a knack for teaching people how to understand and leverage their numbers to achieve their goals. After gaining extensive experience in corporate accounting, Danielle brought her expertise back to the entrepreneurial world, helping others use their financial data to grow confidently. Numbers play a crucial role in business, especially for Type A personalities like Danielle and myself. The structured and predictable nature of accounting attracted Danielle, driving her shift from hairdressing to corporate finance. Numbers tell a story, and understanding this story helps make informed decisions that can accelerate business growth. This structured approach is essential not only for entrepreneurs but also for those looking to scale their businesses effectively. Hiring support before you feel entirely ready can significantly impact your business’s growth trajectory. Danielle discussed the importance of bringing in experts to handle different aspects of your business, like bookkeeping, legal matters, and virtual assistance, to buy back your time. This strategic hiring allows entrepreneurs to focus on what they love and excel in, which is often the reason they started their business in the first place. Healthy business spending and strategic financial management are key to enhancing profitability and achieving sustainable growth. Whether you’re just starting or looking to scale, these insights from Danielle Hayden can guide you in making smarter business decisions. We talk about:

• 00:00 Intro
• 03:09 The Importance of Numbers in Business
• 04:36 Balancing Creativity and Structure
• 07:31 Monthly Financial Reviews and Quick Decisions
• 12:35 When to Hire Support for Your Business
• 15:14 Accurate Bookkeeping and Regular Financial Reviews
• 15:47 Hiring Experts and Scaling Your Business
• 17:37 Handling Full-Time Employees and Leadership Challenges
• 21:20 Spending to Grow Your Business
• 23:39 Paying Yourself and Managing Finances

Resources

• Spotlight Theory: https://spotlighttheory.lisaanne.ca
• Free gift - https://kickstartaccountinginc.com/gift/

Connect with Danielle

• Website - kickstartaccountinginc.com
• Instagram - https://www.instagram.com/kickstartaccounting'
• LinkedIn - danielle-hayden-kickstartaccounting

Connect with me

• Lisa's Website - https://www.lisaanne.ca
• Agency Website - https://www.stockmedia.ca
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching
• LinkedIn - www.linkedin.com/LisaAnneCoaching