126: The Best Vertical Video Tips to Increase Reach with Chris Van Vliet

More Than Social Podcast

When it comes to content creation, countless methods and strategies can work for your business. But what if you could learn from someone currently implementing successful content strategies and seeing real results? In this episode, content creation expert Chris Van Vliet joins me to discuss creating viral vertical content. Chris has achieved remarkable success in creating content across various platforms such as YouTube, Instagram, TikTok, and Twitter, organically growing his following without running paid ads. With his insights and experiences, we can gain valuable tips and tricks to enhance our content creation journey. 1. Following the Success of an Organic Marketing Expert Chris has mastered creating engaging content across multiple platforms without relying on paid advertisements. He shares insights into his content creation journey and unveils the strategies that have led to his incredible growth. 2. From Trauma Beliefs to Nitty Gritty Aspects Throughout the interview, Chris dives deep into various aspects of content creation. He discusses topics ranging from trauma beliefs and personal experiences to the nitty-gritty technical details. Chris shares his journey as a broadcaster and how he became a successful content creator. 3. The Power of Niching Down One significant takeaway from Chris's journey is the importance of niching down. By focusing on a specific niche, Chris was able to attract a dedicated audience and establish himself as an expert in that field. He emphasizes the need to speak the same language as your audience and tailor your content to their interests. 4. The Impact of Short Videos: A Taste Test for Success Chris shares his approach to creating short videos for social media platforms like YouTube shorts, Instagram, TikTok, and Twitter. He explains how he clips exciting and memorable moments from his podcast interviews and provides a taste test of his content. These bite-sized videos act as breadcrumbs, enticing viewers to explore more of his content. 5. Engaging an Audience through Educational and Entertaining Content Chris highlights the importance of engaging your audience from the beginning of your content. He suggests that videos should either be educational or entertaining, ideally both. By targeting these two key elements, creators increase the likelihood of sharing their content and reaching a wider audience. 6. Don't Sleep on Facebook: The Importance of Maintaining a Presence Chris reveals the potential of Facebook as a content distribution platform. Although many perceive Facebook as outdated or irrelevant, he advises against underestimating its reach and growth potential. Chris shares his personal experience reviving his Facebook following after posting consistently on the platform, ultimately leading to significant growth. 7. Quality Matters: Captivating Visuals and Audio While content is king, Chris emphasizes maintaining quality in your videos. Good production values, including tripods and decent microphones, can enhance the viewing experience. Chris also advises considering backgrounds, lighting, and camera stability to ensure your content appears professional and engaging. Chris Van Vliet is a 4-time Emmy award-winning TV Host, Entertainment Reporter and YouTuber based in Los Angeles, CA. He has travelled the world reporting from events like the Oscars, Grammys and the Cannes Film Festival. You may be familiar with the interviews that Chris posts on YouTube, but to call them "interviews" doesn't seem fair because they are so much more than that. Chris dives deep into exciting topics with his trademark conversational approach, making it feel like two old friends catching up. This is the case when it's a wrestling superstar like John Cena, The Rock or Hulk Hogan or a Hollywood A-Lister like Oprah Winfrey, Tom Cruise or Will Smith. We talk about:

• 0:00 Intro
• 5:36 Does one specific platform outperform the others?
• 7:50 Chris' process for growing organically or through paid ads
• 9:16 Do you need multiple YouTube channels
• 12:34 Sweet spot in terms of length of clips
• 14:56 Avoiding the thought of niching down too much
• 18:06 Does he get bored of the conversations since they're on the same topic
• 19:59 Where does his content lead people
• 21:26 How important is the tech
• 24:10 Specific editing trends as of right now
• 26:48 One piece of advice for entrepreneurs

Connect with Chris

• Mastermind fulltimecreator.co
• Website chrisvanvliet.com
• YouTube youtube.com/ChrisVanVliet
• Podcast podcast.chrisvanvliet.com
• Instagram instagram.com/ChrisVanVliet
• Twitter twitter.com/ChrisVanVliet
• TikTok tiktok.com/@chris.vanvliet
• Facebook facebook.com/ChrisVanVliet

Connect with me

• Website - https://lisaanne.ca
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching
• LinkedIn - www.linkedin.com/LisaAnneCoaching