IG Reels Update Show with Gage Winkels, DC

Modern Chiropractic Mastery

In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie sits down with Dr. Gage Winkels, an associate chiropractor at Health Fit Chiropractic, to explore the dynamic world of Instagram Reels and its impact on chiropractic marketing.

Dr. Christie and Dr. Winkels delve into the landscape of Instagram, highlighting the platform's shift towards emphasizing Reels as a response to TikTok's popularity. They discuss the mechanics, strategies, and tactics essential for creating effective Instagram Reels that can enhance branding and patient engagement. From understanding the nuances between posts, stories, and reels to leveraging trending music and captions, this episode is packed with actionable insights.

The conversation also touches on the importance of building a robust social media presence, especially for young chiropractors entering the field. Dr. Winkels shares his journey of taking on marketing responsibilities within the practice and the intrinsic motivation required to succeed in today's digital age. They also discuss the benefits of collaborating with local businesses and influencers to expand reach and credibility.

Listeners will gain valuable knowledge on how to track and analyze Instagram metrics, set realistic goals, and maintain consistency in posting. Whether you're new to social media marketing or looking to refine your strategy, this episode offers practical advice to elevate your chiropractic practice's online presence.