15. CIRCULAR ECONOMY: How to end E-Commerce packaging trash, with Jonne Hellgren (Repack)

Mission First - Entrepreneurs for future

Welcome to Mission First, the masterclass to learn from successful entrepreneurs changing the world for the better!

⚡️⚡️⚡️DONT MISS the best of season 1 ⚡️⚡️⚡️

= 10 episodes of less than 10 minutes to download and listen to here:

https://gtimpact.com/best-advice-for-green-entrepreneurs/

TODAY'S EPISODE

Lots of entrepreneurs dream of disrupting a market with a real innovation, but few are those who manage to achieve that.

The circular economy seems like the perfect solution for our future, but it is not easy to develop the right product with the right business model at the right time. You have to find the early adopters and sometimes factors like market, society trends, or even political decisions play a key role on the timing.

In this episode I have the chance to talk to Jonne Hellgren, the founder and CEO of Repack.

He launched his company in 2011 and from what he told me, he launched it way too early.

He went through some difficult phases like changing co founders and the early team, but he hung on and now his company is trusted by more than 150 brands, like Zalando, Levis, the AvocadoStore, and they are revolutionizing the packaging industry for E-commerce.

Repack makes packaging that is reusable and returnable.

E-commerce companies use the Repack packaging to send their products to consumers, which can return the Repack packaging for free, anywhere in the world just by posting it in a postbox. Then Repack checks it, cleans it and it is ready to be used again.

Thanks to their solution, companies sending products can save up to 80% of CO2 emissions compared to classic packaging

They won more than 14 design and sustainability awards since their launch, so today we are going to talk about how to disrupt a market and end packaging trash!

Jonne has shared 💡Do’s and Don’ts about 💡

- product design,

- circular economy,

- how to find the right customers,

- shareholder agreement and how to best set the terms between co founders when you start a company., and what kind of mistakes you should avoid in that case.

Can you relate to these topics?

Then take a listen now (or make sure to save it in your playlist to listen to for later!

Jonne Hellgren and Repack:

• Jonne on Linkedin
• Repack’s website

Resources and recommendations from the episode

Books

• Good to great
• The hard things about hard things

🚀 Discover more episodes and entrepreneurship masterclasses on https://gtimpact.com/podcast-for-entrepreneurs/

🎧 About Mission First

We are at a critical period for our planet and its inhabitants, and entrepreneurs and companies are going to play a massive influence on our future. As always, there are two sides who can pull us in opposite directions. On one side, there are entrepreneurs who chase and base their decisions on money, success, and fame. On the other side, I believe there are entrepreneurs who truly care about making a positive difference on this world. Money is a mean and not an end to these entrepreneurs: they care about their Mission First, and their goal is not fame nor a quick exit for the sake of it. I call them Entrepreneurs for Future. My name is Gilles Toussaint, I am an entrepreneur and an expert in Growth Marketing.

With my company GT Impact, I help sustainability-driven companies to increase their revenue faster with growth marketing and multi-channel content marketing.

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