Ep 152 - Jessica Lee-Wen, Chief Marketing Officer at Thrive FP

Minority Report Podcast

In episode 152, Erik and Kerel talk with Jessica Lee-Wen, Chief Marketing Officer at Thrive FP, a company focused on investing in real estate while also doing good in the community. Jessica was first generation-born Canadian, born to her mom and dad who are both from China who met in Vancouver and had her and her brother. Her mother, a pharmacist commuting two hours everyday for work, taught her a lot about having a strong work ethic, and her father really showed her a nurturing side as he managed restaurants that her family owned. Jessica got interested in marketing after watching the movie “What Women Want” and dove into really understanding people, helping them feel like they belong and creating a community. Jessica shares how she started the Casoro Group Education Foundation which focuses on closing the generational wealth gap and increasing diversity in the real estate industry through education, experience, and opportunities. She gives her biggest advice to people looking to get into the marketing industry and how she approaches mentoring others and cultivating relationships. Jessica touches on her experience with discrimination in the marketing world including sexism and how she overcomes that and also how she draws inspiration from stories of resilience and grit. “I think one of the things that I always encourage is, ask questions. So much to the point where I establish, like, every time we meet, or every time we're in a meeting with other people, I'm expecting you to ask me, or ask the group, at least two or three questions, mandatory. It could be, you know, "What is that term that was used? What does that mean?" Whatever that question is. So I think as mentors, we should be encouraging and creating an environment where the mentees feel comfortable asking questions.” Timestamps :32: Jessica Lee-Wen, Chief Marketing Officer at Thrive FP, shares what she means by “a CMO using her powers for good” and “better homes for better lives” 1:51: What makes Thrive FP unique 2:39: Jessica tells us where she grew up, what her mother and father did, and how her experience was much different from Western cultured children and even those of Chinese culture 5:12: How Jessica’s mother and father inspired her to be who she is today and embracing Western culture 6:53: Jessica shares how the Casoro Group Education Foundation came to life over the pandemic, learning more about the inequalities in the US and being a solution to the array of problems people were and are facing 11:07: Why Jessica and the Casoro Group focuses on multifamily real estate investments, building community within them, and cultivating a real home for people that provides real life value 14:01: How Jessica got into marketing and the Mel Gibson and Helen Hunt movie that really inspired her 15:30: Jessica provides tips and ideas on how to create a more inclusive and diverse space in the marketing industry, the importance of relationships, and internships with a DEI focus 17:06: Personal experiences when Jessica has felt different and has faced discrimination, especially as a woman 19:25: What kinds of wisdom and knowledge Jessica passes on to her mentees 21:02: The types of stories and media Jessica draws inspiration from 21:44: Jessica’s advice for anyone who’s looking to enter the marketing field 22:33: What is in Jessica’s music rotation and the top three apps she uses on a daily basis for inspiration and guilty pleasures 24:23 How to connect with Jessica and the Casoro Group Education Foundation Follow Us: Newsletter: bitly.com/2QLEY8U Linkedin: bit.ly/2ZZUBxG Twitter: bit.ly/2Qp0SzK Instagram: bit.ly/2QLfEQc