Marketing Campaigns that Changed the World: SNICKERS' “You're not you when you're hungry" Campaign

MILLIONAIRE MARKETER by Ruben Licera

This remarkable campaign was birthed from the simple yet profound insight that hunger changes us, sometimes turning us into entirely different people. Snickers took this universal truth, added a pinch of humor, and created ads where individuals transformed into celebrities or hilarious versions of themselves, all signaling that a Snickers could restore them to their original selves. The message was clear and resonated deeply with people globally, providing a solution wrapped in chocolate, nougat, and a hearty laugh.
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