392 - Should You Stop Cancelled Members From Rejoining Your Membership?

Membership Geeks Podcast with Mike Morrison

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9M ago 22:10

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In this episode of the Membership Geeks Podcast, I discuss whether membership businesses should prevent canceled members from ever rejoining.

While not commonplace, it's a practice that does exist! But is it worth considering?

I delve into the reasons behind this concept and how it can be detrimental to the growth and success of a membership business.

In this episode:

- Why would a membership businesses prevent canceled members from rejoining?

- What are the main drawbacks of preventing canceled members from rejoining your membership?

- How do cancellations fit into the member lifecycle and why do most membership owners view them the wrong way?

- What is the importance of member lifetime value and how does it relate to the handling of canceled members?

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