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Profit-Maximizing Marketing Experiments with Elea Feit
Manage episode 371761466 series 3466622
コンテンツは Jim Gianoglio, Simon Poulton, Jim Gianoglio, and Simon Poulton によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Jim Gianoglio, Simon Poulton, Jim Gianoglio, and Simon Poulton またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
A lot of marketers are familiar with A/B testing, usually with regards to website testing and conversion rate optimization.
But there’s another kind of testing that marketers are becoming more interested in lately, and that’s testing of the marketing itself. It goes by many names - randomized controlled trials, geo-lift experiments, conversion lift studies, holdout testing - maybe you’ve heard of these? But maybe you weren’t sure where to start with them?
Elea Feit is here to help! She has a bachelor’s in mathematics, a master of science in industrial engineering, and a PhD in Marketing. She’s applied those learnings at companies like General Motors and Amazon, and continues to train the next generation of marketers and analysts as Associate Professor of Marketing at Drexel University’s LeBow College of Business.
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