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The Momentum Effect
Manage episode 444949969 series 3561877
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How do some business owners seem to be everywhere, all at once, creating massive visibility, reach, momentum - and a big injection of cash? This technique, the Momentum Effect, is something I've been doing for years.
It's enabled me to have long holidays overseas, plenty of breaks, and build a cash buffer before the quiet months of the year.
If you hate doing the same thing twice, you don't mind hard work, and you're more of a marathon runner than a sprinter, then you're going to love the Momentum Effect.
I talk about:
- Why business planning needs to start with holidays and breaks
- Stop-start marketing versus building momentum: why momentum beats sporadic effort every time
- Building waves of visibility
- Why you don't need to worry too much about the exact order of promotions, and what to focus on instead
- Why some clients will skip straight to the big ticket
- Easy ways to build momentum, before you ready for the big launch.
I'm teaching the Momentum Effect (with supporting templates and materials) at our upcoming Business Reset Immersion on November 7. Join us > https://www.hustleandheart.com.au/reset
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