121. The Power of Content Marketing with John Roman

Mastering eCommerce Marketing

Welcome to another episode of Mastering eCommerce Marketing with your host, Eitan Koter. Today, Eitan is sitting down with John Roman, the CEO of BattlBox, a subscription-based brand known for its outdoor adventure gear. John shares the story of how BattlBox started in 2015 and how the brand stands out with a focus on content and community, making it more than just a typical direct-to-consumer business.

In this episode, John talks about how their commitment to creating valuable content and building a strong community has been the backbone of their success. He explains how BattlBox leaned into organic content to fuel their growth, including a Netflix original series and a massive presence on social media. You'll also hear about the challenges they faced during and after COVID, including a dip after being acquired and how they managed to bounce back stronger than before by going back to their roots.

John shares some great tips on how content creation and community engagement can really push a brand forward, even if the results don’t come overnight. He also touches on BattlBox's subscription model, the role of influencers, and why they continue to focus on building relationships with their customers through different touchpoints, including a mobile app.

It’s a great conversation full of useful takeaways for anyone looking to build their brand, engage their audience, and create a strong community. Stay tuned!

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Guest: John Roman, CEO at BattlBox and Co-Host of ASOM

LinkedIn: https://www.linkedin.com/in/john-roman/

BattlBox: https://global.battlbox.com/?redirectFrom=usa-store

ASOM: https://www.asompod.com/subscribe

Watch the full Youtube video here:

https://youtu.be/bqr1vuBN-KE

Takeaways:

• BattlBox focuses on content and community as core pillars.
• The brand has evolved significantly since its launch in 2015.
• Content creation is a slow process but yields long-term rewards.
• Building a community enhances customer loyalty and engagement.
• The subscription model offers various tiers to cater to different customers.
• Influencer marketing remains a key strategy for customer acquisition.
• The app serves as a touchpoint for customer interaction and education.
• Engaging with customers directly fosters a stronger community.
• The brand's success is attributed to its unique approach to marketing.
• Continuous adaptation to market changes is crucial for growth.

Chapters:

00:00 Introduction and Overview of BattlBox

01:18 The Power of Content in Driving Success

03:00 Navigating Challenges and Maintaining Growth

06:00 The Passion and Drive Behind BattlBox

08:07 The Importance of Content and Execution

13:55 Encouraging Leaders to Invest in Content

15:34 Building a Community and Engaging with Customers

21:51 Subscription Boxes and Custom-Manufactured Products

24:25 The BattlBox App and its Benefits

26:11 Introduction to the Podcast

30:41 Differentiating from Traditional Podcasts

33:20 Tips for Content Creation

34:17 Learning from Failures

34:57 The Importance of Consistency

35:15 Where to Find John and the Podcast