Using Keywords in Your Marketing Content to Reach More People - Ep 110

Marketing your Private Practice with Kathy C

How do you get your marketing to bring in more clients? The secret sauce might just be in the words you use - or don't use - in your marketing.

Marketing your private practice or business is not just about having great marketing content; it's about making sure it's the right content, filled with the right words, that finds its way into the right search results.
And then those search engines can send the right people your way - the same way a person seeing or hearing the message can send people your way too!

This lesson will enlighten you on a content marketing strategy to get your message across to people so that they know you have the expertise and services or products to help them!
We're going to cover - in a very easy-to-understand lesson - how using keywords in ALL of your marketing content can help your message reach more people - from a real-life example of content Kathy had someone edit before it got published - a testimonial! Yes, even testimonials are marketing content to think about using keywords to improve the message.

And… don’t be scared of that tech word - keywords - those keywords and a little know-how on SEO will explain how to sprinkle a little magic in the form of keywords into your content to attract more clients.

Here are 3 lessons you'll learn by tuning in:

• Why Keywords aren't Just for Website Content
• An easy way to understand the basics of SEO and Keyword Basics
• The Power of Keywords in all types of Testimonials

There are some added resources mentioned in this episode and you can find them all on the shownotes page at - http://marketingyourprivatepractice.com/110

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