How to Track Event ROI: Let the Numbers Guide Your Future Success - Ep 108

Marketing your Private Practice with Kathy C

Are you tired of attending events and not knowing if it was worth your time? You're not alone. Many private practices and service-based businesses struggle with the same issue … never knowing, “Was the time and even money you put into an event worth it?”

You can change this and know exactly what events or conferences to go back to and what to avoid, simply by tracking your event ROI. The trick is knowing what to track to know if you even got a return on investment from these events.

And that's exactly what we're diving into on today's podcast. How to track your event ROI. And in a way that is not complicated or time-consuming or requires a program that costs hundreds or more a month to gather the info!

Listen to this episode to learn more about:

• Tracking ROI: It’s not as scary as it sounds and there are ways to keep it simple with a system to make the tracking easier.
• What to Track: Your goals are your guide. Learn the role they play in what to track and how to identify what metrics to track for events which are typically one of 3 main types.
• The Long Game of ROI: It is not just for today – Understand why long-term tracking is essential for seeing the full impact of your event participation.

Ready to stop guessing and start knowing whether those events and conferences are worth going to? Tune in this episode and make those numbers work for you and guide you toward more success with your practice or business.

Be sure to check out the shownotes page to grab the free stats tracking template to get you started - http://marketingyourprivatepractice.com/108

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