Ep 146 | [FOTW] Is the offer *actually* too expensive or is this a packaging issue?

Marketing #Unfiltered

It’s been awhile since I invited you to be a FLY ON THE WALL of one of our problem solving coaching calls.

Today we have 2 coaches: Heidi + Eleni

Heidi:
is a business coach for wedding professionals, she helps them book more weddings & have more freedom & time off.

She just had a high ticket launch that didn't go to plan. She thought it might be too expensive — and you know what? She totally might be right.

But I felt it was too early to break it apart and make it less expensive. I felt it could be because the right audience isn’t on her list so this is *actually* a growth issue OR that it could actually be a packaging issue.
Listen in as we talk about strategically using surveys and some key shifts I’d make to how she’s positioning this offer.

Resources:

Here’s the survey mentioned in the call:
https://forms.gle/pLGDx8rEtBmdUukq7
Get her Testimonials that sell template: https://www.evolveyourweddingbusiness.com/testimonialsthatsell
Plus here’s her website + socials:
evolveyourweddingbusiness.com
Eleni:
Eleni is a nutrition coach.

She helps you learn simple steps to start losing weight without dieting ever again!

She's wondering if she should turn her higher priced offer into a membership because people keep saying, "I can't afford this."

I felt like there might be something else going on here and I didn't want her to do all that work to dismantle this offer and create a whole new offer before having an honest conversation about what was really going on.

I see MANY people fall into — myself included. We need to be reminded all the time that just making something cheaper isn't going to make it sell.

Resources:

Eleni’s recipe membership: https://pages.helenofhealth.co/helen-of-healths-kitchen?coupon_code=2MONTHS

Eleni’s free community:
https://www.facebook.com/groups/loveyoursize

Eleni on Instagram:
https://www.instagram.com/helenofhealth/