How to personalize your website and realize 30% increase in conversions- Eric Melchor of Optimonk

Marketing Technology Podcast by Marketing Guys

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Did you know that personalized websites, and especially shops, see an increase of 30-40% in conversions?

In this episode, Elias has a chat with Eric Melchor, personalization ambassador at Optimonk. He's also the host of the 'Innovators can Laugh' podcast.

Topics we discuss:

How to personalize a website and experience
Personalization misconceptions
Examples of how to, and how NOT to personalize
Results of personalized websites

LinkedIn Eric: https://www.linkedin.com/in/ericmelchor/

Website Optimonk: https://www.optimonk.com/

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The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

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