Safeguarding eCommerce in an Evolving Digital Landscape With Maya Barkay

Marketing Tails

Maya Barkay is Vice President of Marketing at EverC, a cyber intelligence company providing financial institutions, vendors, and merchants with risk management services. With over two decades of marketing and leadership expertise, she is a seasoned professional renowned for her strategic prowess. Throughout her career, Maya has spearheaded impactful product marketing communication initiatives for significant telecom and financial services players, including JPMorgan Chase and Discover Card. Before assuming her current role as VP of Marketing at EverC, Maya brought her wealth of experience to Tokyo. During her four-year tenure, Maya played a pivotal role in steering the marketing efforts for the APAC division of Amdoc, further solidifying her reputation as a versatile and accomplished marketing leader.

In this episode…

As the realm of e-commerce expands in our increasingly digital landscape, the need for robust security measures becomes paramount. In this dynamic environment, what are innovative solutions for detecting and preventing e-commerce fraud?

Marketing executives like Maya Barkay are at the crossroads of technology and security challenges. With an unwavering commitment to security, companies like EverC employ advanced technologies and strategies to identify and thwart fraudulent activities in the digital marketplace. Safeguarding online shopping is a collective endeavor that involves the relentless pursuit of fraud detection, the strategic application of AI in risk management, and the adept leadership of marketing executives. As technology continues to reshape the e-commerce landscape, the commitment to security and innovation ensures a resilient digital marketplace that instills confidence in consumers and businesses alike.

In this episode of Marketing Tails, Mark Bevington hosts Maya Barkay, Vice President of Marketing at EverC, to delve into the crucial realm of e-commerce security. Maya sheds light on EverC’s mission, the intricate process of detecting and preventing e-commerce fraud, potential AI applications in risk management, and the technology and security challenges marketing leaders encounter.