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Category Design for B2B Marketers
Manage episode 453499332 series 3618484
コンテンツは Mark Donnigan によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Mark Donnigan またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Tired of endless lead generation while your competitors own the market? Let me show you how category design helped Qualtrics go from competing with Survey Monkey to creating a $12.5B category.
In this episode, we'll explore the frameworks that help companies move beyond lead counting to create the demand that makes everyone chase you. You’ll learn how to craft a story that excites the market and your target customers, converting your marketing from a support function into a growth driver.
You’ll learn how to stop playing catch-up and start leading your market. Want to scale your impact without building a massive team?
Visit growthstage.marketing and see how the Marketing Pod model is helping companies win while saving money and reducing headcount, doing it.
For more information on category design, check out these links:
https://www.categorypirates.com/
https://growthstage.marketing/how-to-become-a-category-king-key-insights-for-startup-tech-companies/
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