Ep 339: Seeds and Branches

Market Proof Marketing: Home Builder Marketing Insights

In this episode, Andrew Peek is joined by Julie Jarnagin and Beth Russell! The Do You Convert team is growing and we’re looking for a Unicorn ready to join the Creative Services team as a Marketing Manager! The team discusses URL structures and the many ways it can be done wrong, creating issues for the builder. They advise everyone to keep it simple and veer away from over the top marketing incentives: get to the point!

Story Time (08:07)

• Julie has noticed bad URL structures from builders.
• Andrew is more open to ChatGPT to help with some things. A tool to lean on, not to use as a replacement.
• Beth says the more simple the better!
  

The News (22:46)

• Price Drops Hit Highest Level in 18 Months As High Rates Dampen Buyer Demand (https://www.redfin.com)
• Amazon to expand drone delivery service after clearing FAA hurdle (https://www.cnbc.com)
• Real estate agents are fleeing the field. Is that good for homebuyers? (https://www.washingtonpost.com)
  

Things We Love Things We Hate (41:39)

• Andrew is going to Jamaica and is very excited!
• Beth's favorite is small town coffeeshops and bookstores.
• Julie's been "jeffing" her running and it has made it so much better, she also loves her flip belt.

Market Proof Marketing · Ep 339: Seeds and Branches

Questions? Comments? Email [e-mail] and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

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