Ep 329: Public Wall of Shame

Market Proof Marketing: Home Builder Marketing Insights

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In this episode, Kevin Oakley is joined by Andrew Peek and Jen Barkan! The three talk about their favorite moments from the International Builders' Show and Kevin shares the advice he gave leaders who were wanting to know the best solution for getting salespeople to use CRM's: a public wall of shame. They address a lot of the conversations happening around AI and share their frustrations with the misplaced obsessiveness with it.

Story Time (11:26)

• Jen shares a heartwarming story about an OSC who went above and beyond!
• Andrew appreciated the Cerave and Michael Cera Super Bowl commercial and TikTok ad.
• Kevin enjoyed playing Black Jack with the DYC team at IBS.
  

The News (25:22)

• Google takes aim at SEO-optimized junk pages and spam with new search update (https://techcrunch.com)
• This Music City Builder Has A New AI Assistant (https://www.builderonline.com)
• Overrated: Social media viewed as overly important by businesses, marketers say (https://www.marketingweek.com/overrated-social-media/
  

Things We Love Things We Hate (49:59)

• Jen is LOVING the newest OPT Episode!
• Andrew hates AI and has renewed his love for his Nespresso maker.
• Kevin loves the restaurant Sul & Beans in Las Vegas.

Market Proof Marketing · Ep 329: Public Wall of Shame

Questions? Comments? Email [e-mail] and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!