Ep 322: The Complexity of Simplicity

Market Proof Marketing: Home Builder Marketing Insights

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In this episode, Kevin Oakley, Andrew Peek, Beth Russell and special guest Karla Tuten dive into the world of chaos. The team discusses making things complicated for the sake of being complicated instead of leaning into the complexity of simplicity. They remind people it’s okay to ask questions because simple questions lead to better questions, better questions to advanced, and advanced questions lead to insight. Kevin reminds us that a little friction can be helpful if done correctly.

Story Time (04:23)

• Beth came up with a wonderful analogy after choosing her lunch.
• Andrew had a terrible customer experience at a new Ace Hardware store.
• Kevin visited a builder in Colorado and had two takeaways.

The News (33:02)

• Why OSCs Taking Over Onsite Leads is a Bad Idea (https://www.doyouconvert.com)
• 48,000 companies sent Facebook data on a single person (https://www.theverge.com)
• Mortgage demand surges more than 10% as lower interest rates lure homebuyers (https://www.cnbc.com)
• Gen Z and millennials are feeling a little more confident that they can buy a house (https://www.businessinsider.com)
  

Things We Love Things We Hate (49:33)

• No favorites or hates this week! Tune in for double next week!

Market Proof Marketing · Ep 322: The Complexity of Simplicity

Questions? Comments? Email [e-mail] and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!