SmartyStreets CEO Jonathan Oliver explains his NIL deal for female BYU student-athletes - September 22, 2021

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The Locked On Cougars Podcast for Wednesday, September 22, 2021

  • Wednesday's show began with Jake Hatch's retort to the reaction, both positive and negative, that came in from his takes on Kalani Sitake's job status and the support he's receiving from BYU. Jake explains and clarifies some of the key points of what he is trying to get across to listeners and why he wants to see Sitake in Provo for a long time to come
  • Attention then shifted to a really neat new Name, Image and Likeness agreement that benefits all female BYU student-athletes to the tune of up to $6,000 per student-athlete via SmartyStreets. Jonathan Oliver, CEO and founder of SmartyStreets, took some time to speak with Jake about why he wanted to do this NIL deal and the details of it
  • Part two with SmartyStreets CEO Jonathan Oliver rounded out the show as he and Jake talked about when he decided to pursue this NIL deal for female student-athletes, what the impetus was for him to do the deal and what he hopes it will ultimately accomplish in the long run

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