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No One Cares About Your Features & Benefits (aka why you're not making sales & how to shift it)
Manage episode 430630852 series 3112969
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EPISODE OVERVIEW
In this episode of Live Your Legacy, Chelsea Quint dives into why focusing on features and benefits in your marketing may be missing the mark.
Instead, she explains how connecting with your audience through feelings and emotions can make your marketing more effective, attract more ideal customers, and ultimately grow your business.
KEY TAKEAWAYS
Jump Right In
- It's okay to start creating even if you feel stuck. The creative process often begins with just diving in and refining later.
The Problem with Features and Benefits
- While features and benefits are important, leading with them can disconnect you from your audience.
- Instead, focus on the emotions and feelings that your product or service evokes in your ideal customers.
Understanding Why People Buy
- Most purchase decisions are driven by emotions rather than logic.
- Connecting with your audience on an emotional level can significantly improve your marketing effectiveness.
Creating Emotional Connections:
- Use storytelling, metaphors, and imagery to evoke the desired feelings in your audience.
- Think about what aspirational version of themselves your customers want to achieve by using your product or service.
Examples and Practical Application
- Use specific examples to illustrate how your product or service can make your customers feel.
- Review your marketing content and ensure it aligns with the emotions you want to evoke.
The Importance of Practice
- Creating emotionally resonant marketing content is a skill that improves with practice.
- Don’t worry if you’re not perfect at first; continuous effort will yield better results over time.
ACTION STEPS
Identify Desired Feelings
- Determine how you want your customers to feel after experiencing your product or service. Be specific.
Review and Adjust Your Marketing
- Look at your current marketing materials and see if they evoke the desired feelings.
- Make necessary adjustments to align your marketing content with the emotions you want to create.
Experiment and Report Back
- Try this approach in your next marketing efforts and observe the results.
- Share your experiences and feedback with Chelsea on Instagram.
CONNECT WITH US
- Email: chelsea@chelseaquint.com
SUBSCRIBE & FOLLOW
- Follow us on Spotify or your favorite podcast platform.
- Rate and review to support the show.
- Share episodes that resonate with you to help spread valuable insights.
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