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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Bruce Highway reopens reconnecting Cairns and Townsville
Manage episode 463895127 series 3352343
コンテンツは LiSTNR Support によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、LiSTNR Support またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Plus: A new report found rental supply's up across regional Queensland with demand easing over the last year.
See omnystudio.com/listener for privacy information.
181 つのエピソード
Manage episode 463895127 series 3352343
コンテンツは LiSTNR Support によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、LiSTNR Support またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Plus: A new report found rental supply's up across regional Queensland with demand easing over the last year.
See omnystudio.com/listener for privacy information.
181 つのエピソード
すべてのエピソード
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LiSTNR Cairns Local News
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1 Interest rate cut is double-edged sword first home buyers in Cairns 2:09
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Plus - Canberra forks out for expanded research into impact of flooding on Great Barrier Reef See omnystudio.com/listener for privacy information.
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LiSTNR Cairns Local News
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1 Mareeba Stock Squad on the hunt for those behind damaged fencing in Dimbulah 2:08
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Plus - Cowboys' Coen Hess speaks out after first game back in 51 weeks See omnystudio.com/listener for privacy information.
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LiSTNR Cairns Local News
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Just one more sleep to go before Queensland borrowers find out if the reserve will finally deliver some rate relief. See omnystudio.com/listener for privacy information.
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LiSTNR Cairns Local News
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No word yet on when Queensland Rail will be able to reopen the flood damaged track between Townsville and Cairns. See omnystudio.com/listener for privacy information.
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LiSTNR Cairns Local News
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Could Artificial Intelligence save the Great Barrier Reef? It's the question researchers are hoping to answer as part of their efforts to save the natural gift from further decline. They're designing a global, real-time monitoring system to do it. See omnystudio.com/listener for privacy information.
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LiSTNR Cairns Local News
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1 Food supply en route to Far North by air, land and sea 2:09
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A Far North MP says the food supply issues caused by flooding in North Queensland, is the worst interruption she's seen in over 20 years. According to Barron River MP Bree James, six flights of food are on their way to Cairns, with two landing yesterday, another two today and tomorrow to help fill bare supermarket shelves. Image: Barron River MP Bree James with a flight full of food supply for the Far North. See omnystudio.com/listener for privacy information.…
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LiSTNR Cairns Local News
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Plus: 2 people are facing drug charges after arrests at shopping centres across Cairns. See omnystudio.com/listener for privacy information.
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LiSTNR Cairns Local News
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1 Climate change effecting Queensland's Croc population 2:07
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UQ Researchers have found that when the reptile's body temps tip 33 degrees they can't dive for as long. Photo credit: Australia Zoo See omnystudio.com/listener for privacy information.
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LiSTNR Cairns Local News
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Plus: Cairns councillors have endorsed CEO Ken Gouldthorp. See omnystudio.com/listener for privacy information.
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LiSTNR Cairns Local News
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Plus: Mareeba Shire will hold a postal vote to fill a vacant councillor slot following the death of Councillor Kevin Davies. See omnystudio.com/listener for privacy information.
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LiSTNR Cairns Local News
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The first trucks entered Cairns this morning after a temporary bridge near Townsville opened for freight last night. The bridge opened around 8 PM, with trucks spotted in Gordonvale later in the evening. See omnystudio.com/listener for privacy information.
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LiSTNR Cairns Local News
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Under the reforms... 50 thousand self-employed tradies would no longer have to complete annual financial paperwork or set up trust accounts for privately funded projects worth less than $10 million. See omnystudio.com/listener for privacy information.
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LiSTNR Cairns Local News
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The service was suspended in November due to a lack of a permanent radiologist. See omnystudio.com/listener for privacy information.
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LiSTNR Cairns Local News
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Plus: Night works have begun on the baron river bridge See omnystudio.com/listener for privacy information.
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LiSTNR Cairns Local News
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1 Tablelands Residents Urged to Prepare for Flooding 2:12
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Plus: Queensland Police are vigilant following instances of Nazi graffiti and propaganda. See omnystudio.com/listener for privacy information.
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