Personal Brand v Business Brand — How My Thoughts (And Social Handles!) Are Changing

Lifestyle Business School

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1y ago 18:19

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Last year, I spent in excess of about $35,000 on a huge rebrand.

The thought process was this —>

I want to build a company.

I have a team and I don’t want it to feel like it’s just about me.

Stevie Says Social no longer aligned.

And, at the time, all of those things were true.

Still are, really.

But over the subsequent months, my thoughts on how I want to position my business and personal brand shifted slightly AGAIN, and so in today’s podcast episode I want to share some of that nuance with you in case it serves you also.

As with ALL decisions in business, there is no “universal truth” when it comes to these things, only ever what serves YOU and the goals you have.

And here, right now, are my thoughts (and upcoming shifts) in terms of what serves ME and this small + mighty business in this moment.
In this podcast episode we discuss:
✔️ Bringing My Personal Brand Back to Life
✔️ Exit Businesses v Lifestyle Businesses
✔️ Projects v Businesses
✔️ A Personal Brand is the Most Important Superpower You Have Online
✔️ So, What’s Changing?
✔️ And More!

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