166. The Ultimate Client-Closing Formula: Your 4-Step Master Plan

Life After Corporate

Are you struggling to turn your connections into paying clients? In this episode of Life After Corporate, Deb Boulanger shares her proven 4-step strategy to effortlessly convert potential clients. From networking hacks to creating engaging and nurturing content, to hosting converting events and mastering the art of sales conversations, this episode is your ticket to mastering client conversion. Deb teaches us that the key to converting clients like clockwork lies in a strategic approach of connect, content, conversation, and conversion. By following these 4 steps, you can build that “rinse and repeat” action in your business that leads to consistent client conversions. Take charge of your success and transform your client acquisition game now!

**And for more actionable steps and insights don't miss out on our free ebook "7 Steps to Convert More Clients Today" which we've linked in the show notes.

[05:51 06:54] Networking Strategies for Client Acquisition

• Assess and strategize your connections within professional networks you are already part of.

• Ensure your online presence is solid and connects you with members of these networks.

• Consistently engage with the people you meet in both physical and digital realms.

[06:55 -11:40] Crafting Converting Content for Coaches and Consultants

• Leverage existing podcast content for additional platforms such as LinkedIn newsletters.

• Utilize nurturing content to maintain engagement rather than immediate conversion.

• Understand that content with a purpose, aimed to convert, is categorized as a conversion event.

[11:41 - 16:23] Leveraging Referrals to Boost Revenue

• Identify the importance of asking for referrals in conversations.

• Create referral opportunities from past and current clients, as well as colleagues.

• Understand how to establish referral partnerships with professionals offering complimentary services.

[16:24 - 22:06] Mastering the Art of Sales Conversion

• Develop a consistent business flow with four key steps: connect, create engaging content, converse, and convert.

• Ensure your content has the dual purpose of providing value and moving clients through the conversion funnel.

• Improve your skill in turning leads into clients using a systematic method.

Connect with Deb Boulanger

Website: thegreatdoover.com

LinkedIn: linkedin.com/in/debboulanger-thegreatdo-over

Instagram: @deb_boulanger

7 Steps to Convert More Clients Today

https://debraboulanger.lpages.co/client-conversion-guide/

Here are some other Episodes of Life After Corporate you might enjoy.

Go to https://lifeaftercorporatepodcast.com/ for all episodes

Ep 140 The Art of Virtual Ingenuity: How to Plan to Scale

Ep 157. The Proven Profit Path Sessions- Day Three: Packaging and Pricing

Ep 162. Insider Tips for Monetizing Media Success with Beth Nydick

Tweetable Quotes:

"Number 1 is connect. Connect. Connect with people. Are you intentional about how you are connecting with people in your audience?"...Deb Boulanger on Networking Strategies

"You're telling stories. You're identifying with the number 1 challenge that they're faced with right now, and you're showing that there is a way out of that and that you have a formula. You have a framework, a methodology that they can follow that will bring them a solution." …Deb Boulanger on Effective Communication Strategies

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Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; linkedin.com/in/debboulanger-thegreatdo-over or on Instagram or our website at www.lifeaftercorporatepodcast.com .