227: How to put CSR at the heart of your company and maximise the business benefits with Sangeeta Waldron

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Sangeeta Waldron is a multi-award-winning PR professional. She has been a contributing editor for different news platforms specializing in sustainability and corporate social responsibility, where some of her stories have been published by the United Nations. In 2009, Sangeeta founded her own London based communications agency, Serendipity PR & Media, and guest lectures at Coventry University on journalism, ethics, global society, social media and PR. Sangeeta started out her career writing speeches for a previous UK Prime Minister and Ministers. She has worked at the top level with global brands, which includes - The Economist Group; The Times Education Supplement; Mayor of London. She is a regular international speaker, often moderating a panel discussion for Asian Voice newspaper that supports British Asian women in business.

The world is at a tipping point – climate change, plastic pollution, bush fires, disappearing forests, a global pandemic and explosive conversations about diversity and inclusion. Now, more than ever, it is important for all types of businesses to have authentic Corporate Social Responsibility initiatives that are not a publicity spin. This book demonstrates that CSR is the future of business.
The book, Corporate Social Responsibility is Not Public Relations, contains 15 global inspirational interviews with thought leaders and entrepreneurs, including David Katz, CEO of Plastic Bank; Lois Acton, mentored by Anita Roddick, founder of the Bodyshop, Fred Huguez, who escaped the LA gang culture about the essence of sustainability, and more. These interviews within every chapter, along with the research, show there is international public support for business to do better and that CSR is driving investment. This is the time for all types of business to have CSR as the lifeblood for all their customers and employees.

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