Crafting Irresistible Emails: Expert Tips for Effective Personalisation.
Manage episode 412186834 series 3564699
In this episode Nick Boddington and Fraser Sweeney delve into email personalisation. They discuss the high return on investment of email marketing and the common mistakes in personalising emails, such as incorrect recipient names. The episode emphasises the importance of quality data collection and offers strategies to make emails feel personal and engaging.
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