Episode 24: How to personalise your legacy communications

Legacy Fundraising Chat

Is it worth spending the time personalising your messaging to individual donors? Does it even work? This episode explores the why, how and when to personalise your legacy donor communications.

I'm delighted that the National Free Wills Network is sponsoring my podcast. They allow you to offer your supporters a free solicitor written Will anywhere in the UK and the charity receives full, measurable results. With 15 years of experience and over £500m raised in future income, the Network can help charities of all shapes and sizes launch and maximise their legacy programmes. Visit https://www.nationalfreewills.net to find out more.

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Do you need some support with your Legacy plans? Here are some of the ways that I can help:

✍️ Write or review your current Legacy fundraising strategy

📢 Set up your first Telephone Legacy campaign and manage it for you

📝Legacy Marketing Events Planning

📞Coaching sessions providing guidance for your Legacy activities

🚅In-house Legacy Training across your Charity (including staff toolkits and developed a bespoke E-learning module)

📈Interim in-house Legacy Marketing Support

📰Create your Legacy Marketing Materials

🧓Collect Legacy Case Studies and a planner on how to use them in your marketing

Anything not listed here, you need help with? Email me I love hearing from my listeners or Book a call with me

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