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Building the Amazon of Agriculture: From Family Farm to E-commerce Giant with Anthony Jones
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What would you do if the business your family spent generations building was on the verge of collapse? In this powerful episode, Anthony Jones shares his journey from inheriting a struggling agricultural company to building Agzaga.com, one of the fastest-growing e-commerce platforms in the nation.
Join host Allan Dib as he uncovers the marketing strategies that helped Anthony 10x his business, turn personal setbacks into strengths, and scale the "Amazon of Agriculture." Learn how partnering with Lean Marketing accelerated Agzaga’s growth and led to success in email segmentation, social media overhauls, and remote team leadership.
Anthony also reveals the mindset shifts that allowed him to overcome family struggles and implement game-changing strategies, including his Traction and Hero Strategy.
If you've ever outsourced your marketing or felt lost trying to measure success, this episode is for entrepreneurs and business owners ready to take control and drive measurable growth in their businesses.
00:00 Building the Amazon of Agriculture: From Family Farm to E-commerce Giant
01:56 Anthony's Journey in Agriculture
03:16 Building the Amazon of Agriculture
03:38 Challenges and Successes in Agriculture E-Commerce
04:19 The Importance of Marketing
05:39 Overcoming Industry Hurdles
09:34 E-commerce Strategies for Agriculture
15:45 Learning from Mistakes
24:01 Email Segmentation Success
25:25 Social Media Strategy Overhaul
27:19 Remote Team Building
28:39 Challenges and Growth
31:34 Personal Struggles and Mindset Shifts
36:45 Family Business Turmoil
42:23 Implementing Traction and Hero Strategy
44:33 Advice for Entrepreneurs
46:36 Closing Remarks and Contact Information
Check out today's guest, Anthony Jones
Website: Agzaga.com
Website with family history: Jonestwine.com
LinkedIn: https://www.linkedin.com/in/anthony-jones-3105341b9/
YouTube: https://www.youtube.com/channel/UCbakHBOpI1LJAMsqTvmE13w
Check out Lean Marketing
Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast
LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn
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