Steph Claire Smith & Laura Henshaw - Keep It Cleaner

LADY-BRAINS

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3y ago 1:07:39

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Steph Claire Smith and Laura Henshaw are the co-founders of community and content-based brand Keep It Cleaner – a platform focused on bringing fitness programs, daily workouts, healthy recipes and wellness practices to its over 250k subscribers.

In this episode, we discuss:

How they lost all of their customer data (including emails) from their early KIC app, and how they were able to bounce back from the situation
Why they have recently decided to bring their tech capability in house, and how this enabled them to truly see themselves as a serious tech business
The importance of staying in touch with your customers and community, and how they’ve used customer insights to make decisions about which new programs (like KIC Bump) they’ll roll out
How Steph is trying to find her new role in the business after becoming a Mum to Harvey
How we all can be bolder and braver in tough business negotiations where we may feel out of our depth

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