How a People-First Startup Is Transforming HealthTech | Marija Skujina, CEO at Plan Your Baby

Keep IT Healthy | Podcast by Applover

Still focusing only on the “tech” in your HealthTech startup? Discover how the fusion of cutting-edge technology with a deeply patient-centric approach is setting a new standard. From the innovative use of telehealth to make treatments more accessible to tailoring care to meet each patient's unique needs, discover how these approaches are making the fertility journey less daunting. Learn about the future of fertility care, where technology and compassion go hand in hand to support couples in their most vulnerable times.

In this episode you’ll hear about:

1. How Plan Your Baby leverages telehealth to make fertility treatments more accessible and reduce the emotional and financial burden on patients.

2. Insights into the cutting-edge technologies, including time-lapse incubators and AI, used by Plan Your Baby to improve patient outcomes.

3. The importance of psychological support for couples undergoing fertility treatments, highlighting the clinic's integrated approach to mental health.

4. Vision for the future of fertility treatments, with a focus on expanding telehealth services and adopting new technologies to personalize patient care further.

5. The rationale behind Plan Your Baby's expansion to new markets like Dubai and future plans for global growth.

6. How a patient-centric approach, including immediate communication and home services, transforms the experience of fertility care.

Our guest is Marija Skujina, CEO & Founder Plan Your Baby

A globally recognised ESHRE Certified Senior Fertility Nurse Specialist with over 13 years of experience across the private, public and international healthcare sector. Specialising in complex fertility issues, having worked at the ARGC, Marija is now disrupting the traditional fertility sector and Founded Plan Your Baby in 2022. Plan Your Baby successfully won and was recognised in 2023 by FemTech Lab Accelerator as the ‘top company to watch’ and as the winner of Femovate 2023, Plan Your Baby is a Telehealth Clinic offering Fertility treatments and end-to-end monitoring. Marija aims to support maximum successful pregnancies through assistance with conception and minimise the number requiring IVF. In the last year, Plan Your Baby has successfully helped 80% of all clients have healthy and successful pregnancies without IVF and has a global, international presence virtually and HQs in Dubai and London.

You can find Marija here:

👉🏻 https://planyourbaby.co.uk/

👉🏻 https://www.linkedin.com/in/marija-skujina/

Applover⁠ is an ISO 13485-certified Full-Stack Digital Agency from Wrocław, Poland. Founded in 2016, a team of nearly 160 experts has developed over 200 projects. Applover was recognized by the Financial Times in the 'FT 1000' ranking in 2023 and by Deloitte as a Rising Star (Fast 50 Tech) in the CEE region in 2019, and in 2020 and 2021, in the main category of the FAST 50 ranking.

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