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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Debu Tripathy, MD – The Intersection of Conventional and Complementary Therapies
Manage episode 250221425 series 2545782
コンテンツは Integrative Oncology Talk and Santosh Rao によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Integrative Oncology Talk and Santosh Rao またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
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34 つのエピソード
Manage episode 250221425 series 2545782
コンテンツは Integrative Oncology Talk and Santosh Rao によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Integrative Oncology Talk and Santosh Rao またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
…
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34 つのエピソード
すべてのエピソード
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Integrative Oncology Talk
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1 Management of Cancer Related Fatigue w/ Karen Mustian, Lead Author of SIO-ASCO Fatigue Guidelines 30:47
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In this episode of Integrative Oncology Talk, hosts Dr. Judith Lacey and Karen discuss the role of integrative therapies in cancer care, focusing on the treatment and management of cancer-related fatigue. They examine the evolution of exercise and yoga in integrative oncology, the development of ASCO and SIO guidelines, and the efficacy of non-pharmacological approaches for cancer patients. Karen shares her extensive experience in yoga therapy, and exercise oncology, and discusses her studies and data supporting these practices. They also delve into the importance of personalized exercise prescriptions and the potential benefits of prehabilitation programs. This conversation sheds light on the need for diverse and patient-preferred treatment options in improving cancer care and patient quality of life.…
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Integrative Oncology Talk
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1 Stronger Together: Advancing Native American Cancer Health Equity 1:01:18
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Join us as we spotlight the groundbreaking efforts of the Center for Native American Cancer Health Equity (C-NACHE) in addressing Native American cancer health inequities. Through insightful interviews, we explore the challenges Native communities face when seeking cancer care and the center's initiatives in broadening awareness and amplifying community voices to break down those challenges. C-NACHE is an American Cancer Society-funded grant focused on improving cancer screening rates among Native Americans, increasing education about tribe-specific cancer trends, and addressing disproportionately high exposure to carcinogenic environmental contaminants. Discover why this center was established and its unique strategies to tackle cancer health inequities in Native American communities. Hear firsthand from experts about the transformative impact of their efforts and learn how they amplify community voices to ensure equitable access to cancer care and support services. Don’t miss this powerful conversation on breaking barriers and fostering a future of health equity!…
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Integrative Oncology Talk
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Beena Patel is a cancer survivor, holistic health and wellness coach, Oncology Physician Assistant turned yoga teacher and Reiki Healer. We discuss her inspired journey towards personal healing and transforming the lives of her clients, with stories about healing, attending to our spirits, and empowering people to find their voice and purpose.…
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Integrative Oncology Talk
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1 How Young Nigerians are Changing the Way Africans Think About Cancer with Runcie Chidebe 41:46
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Nigeria is an African country with a population of 200 million, yet it has only 90 oncologists, 3-5 radiation machines in service at any given time, and ten cancer-related clinical trials. Furthermore, there is limited cancer screening and little awareness of risk-reduction behaviors. As a result, more than 70% of Nigerians diagnosed with cancer present with late-stage disease; few have access to treatment. However, a group of young Africans is on a mission to change this paradigm. One of them is today’s podcast guest, Mr. Runcie Chidebe, a psychologist, a doctoral student in gerontology, and the founding executive director of Project PINK BLUE, a cancer nonprofit based in Abuja, Nigeria’s capital. In this thought-provoking conversation, Mr. Chidebe talks about cultural and ethnic stigma beliefs and their intersection with gender inequity, the impact of a Western lifestyle on Africans’ cancer risk, and why global health disparities are everyone’s problem. Listeners will leave with innovative and actionable steps to dismantle injustice in their communities and our global society.…
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Integrative Oncology Talk
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1 Exploring Personhood, Patienthood and Dignity with Professor Harvey Chochinov 43:49
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Harvey Max Chochinov, Distinguished Professor of Psychiatry at the University of Manitoba and Senior Scientist at CancerCare Manitoba Research Institute, is widely considered one of the most influential and respected palliative care scholars and researchers in the world today. He has authored over three hundred publications, including several groundbreaking books in medicine. His achievements have been recognized nationally and internationally, including being named an Officer in the Order of Canada and an inductee in the Canadian Medical Hall of Fame. His newest book, Dignity in Care: The Human Side of Medicine, explores why being a patient is such a difficult pill to swallow and what healthcare providers can do to allow patients to retain their humanity, pride, and feelings of personhood. His book contains a distillation of decades of clinical research, experience, and wisdom. It also introduces a method of patient interaction that combats the often cold and de-humanizing structure of institutionalized healthcare systems.…
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Integrative Oncology Talk
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We speak with Drs. Ana Maria Lopez and Eleanor Walker on Health equity, how it can cause gaps in cancer care, and how we can address it with integrative oncology. Dr. Lopez and Dr. Walker both co-chair the Health Equity, Inclusion and Belonging Task Force of the Society for Integrative Oncology. Dr. Ana Maria Lopez is Professor and Vice Chair of Medical Oncology Sidney Kimmel Medical College and Chief of Cancer Services at Sidney Kimmel Cancer Center at Jefferson Health, New Jersey. Dr. Lopez has previously been the President-Emeritus of the American College of Physicians, and the former Chair of the Health Equity Committee at ASCO. Dr. Eleanor Walker is the Director of Breast Services in Radiation Oncology at Henry Ford Cancer Institute. She has received multiple awards including the University of Notre Dame Distinguished Black Exemplar and 1998 Univ of Notre Dame Sorin Award. She was also featured in 2006 as part of the Who’s Who in Black Detroit.…
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Integrative Oncology Talk
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In this podcast, we discuss the microbiome, how the microbiome has an effect on health, and how changes to the microbiome can effect cancer and responses to therapy. This is a rapidly evolving area of study. Dr. Jennifer Mcqaude is a Physician Scientist and Assistant Professor in Melanoma Medical Oncology at the University of Texas MD Anderson Cancer Center. Her research focuses on lifestyle factors and their influence on melanoma biology, the anti-tumor immune response, as well as studies of integrative therapies for symptom control in cancer. Dr. McQaude also holds a Master’s degree in Traditional Chinese Medicine, which she obtained during her time in China as a Fullbright Fellow.…
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Integrative Oncology Talk
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In this podcast, we discuss the microbiome, how the microbiome has an effect on health, and how changes to the microbiome can effect cancer and responses to therapy. This is a rapidly evolving area of study. Dr. Jennifer Mcqaude is a Physician Scientist and Assistant Professor in Melanoma Medical Oncology at the University of Texas MD Anderson Cancer Center. Her research focuses on lifestyle factors and their influence on melanoma biology, the anti-tumor immune response, as well as studies of integrative therapies for symptom control in cancer. Dr. McQaude also holds a Master’s degree in Traditional Chinese Medicine, which she obtained during her time in China as a Fullbright Fellow.…
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Integrative Oncology Talk
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A conversation about the emerging field of Supportive Oncology with one of the pioneers: The focus of this podcast will be on the intersection integrative oncology and supportive care .The reality: many centres, ours included are seeing integrative oncology/integrative medicine as part of supportive care . As Dr Berman and colleagues lead the way in the UK with the UKASCC and BSIO ( British Society for Integrative oncology) it is of interest to explore these developments and how we build supportive oncology services that seamlessly include integrative medicine and its principles as part of the offerings. Dr Berman is founder and director of supportive care UK Ltd and supportive and palliative care physician at The Christie NHS Foundation Trust in Manchester. He specialises in the prevention and management of the adverse effects of cancer and cancer treatments, including care for those reaching the last days of their lives. He is also NHS England’s National Clinical Lead for Enhanced Supportive Care – this is a new initiative being rolled out across England, to improve access to supportive care for patients going through cancer treatment at any stage.…
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Integrative Oncology Talk
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Psychedelics are increasingly finding their way into modern medicine but what do we really know about psychedelics and psychedelic research today? What is the potential role they can play in the care of cancer patients? In this podcast I speak to Professor Jerome Saris whose expertise is in the use of integrative medicine in the management of mental health conditions and research into psychedelic medicine. As the co-director of a new research center in Australia. We discuss and give a general overview of the potential mechanism of action of some psychedelic therapies and briefly explore the various approaches to therapy and the potential role in improving the mental and spiritual health of patients living with cancer at all stages of the cancer experience.…
Janet Penny is a registered massage therapist who has worked in an integrative practice, with extensive experience working with people with cancer. Rebecca Sturgeon is also a trained massage therapist with oncology experience. She focuses on education now and is the Education Director for Healwell. In this podcast, we discuss Oncology Massage, the importance of training and coordination of care and some safety concerns. We also discuss their new book, "Oncology Massage: An Integrative Approach to Cancer Care".…
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Integrative Oncology Talk
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1 Dr. Raghunathan Pediatric Integrative Oncology Podcast 51:37
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Dr. Nirupa Raghunathan is a Med/Peds physician, and the director of Pediatric Integrative Medicine at MSKCC. She has a background in pediatrics and adult medicine, which allows her to follow patients from adolescence to young adulthood. We discuss the role of integrative oncology in pediatrics, modalities that can be used, specific issues that AYA patients have, and how it can be advanced worldwide.…
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Integrative Oncology Talk
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1 Development of a Culturally Sensitive Holistic Integrative Oncology Practice 1:02:25
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What is the art involved in developing a personalized seamless IO approach that marries traditional local therapies with other complementary therapies from other traditions? In this podcast, Judith Lacey interviews Prof Ben Arye exploring the overlap between integration of traditional Medicines of the regions we work in and the more well-established complementary therapies from other traditions such as traditional Chinese medicine, yoga ( ayurvedic medicine, and other fields). Can we integrate traditional practices, herbs, and foods into holistic integrative oncology care? We also look at embedding research into clinical care and the developments of the global task force for the Society for Integrative Oncology and the vision of how we develop a global community in this rapidly growing and important field of cancer care. Prof Eran Ben Arye, director of Integrative oncology service in Haifa and the Western Galilee service, Israel, former chairperson of the Israel Society for complementary medicine, primary researcher for IO in the middle east cancer Consortium (MECC) and member of the board of Society for Integrative Oncology. Prof Ben Arye has published extensively in the field of Integrative oncology and co directs the SIO international and online taskforces and is a leader in the field. He works in the unique setting with a multicultural team in a multicultural community in the north of Israel working with Jewish and Arab populations and learning from their traditions of healing and the role of medicinal herbs and food in supporting patients living with cancer.…
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Integrative Oncology Talk
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1 Embedding Whole Person Care into Cancer Care- Dr. Eduardo Bruera 1:08:02
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Eduardo Bruera is a well-known passionate advocate and world leader when it comes to the ongoing evolution of comprehensive cancer care to truly address the whole person care needs of the patient. In this engaging conversation, we explore lessons learned and strategies to embed the delivery of integration oncology in cancer care systems. Starting his career in medical oncology in Edmonton he was quick to develop a system to in cancer care, the ESAS to capture the patient voice and embed research and outcome measures into clinical supportive care and IO delivery. For the last 2 decades, he has been the director of the MD Anderson palliative care rehabilitation and integrative medicine program. He is working with SIOs Jun Mao as the ASCO representative for developing the guidelines for Integrative medicine in managing cancer pain.…
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Integrative Oncology Talk
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1 Dr. Mimi Guarneri - Spirituality and Connection 53:19
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Dr. Mimi Guarneri is a cardiologist and pioneer in Integrative Holistic Medicine. She is a founder and President of the Academy of Integrative Health and Medicine. Dr. Guarneri authored the books “The Heart Speaks: A cardiologist reveals the secret language of healing” and “101 Pearls to Awaken your healing potential”. In this podcast, we talk about the importance of social connection and spirituality in healing, how we can find purpose and balance in our personal and professional lives, and give back to the community and world.…
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